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Housing Needs Assessment - Development Due Diligence
Housing Needs Assessment
Report
City of Boroondara - LGA, SA2 and Suburb Level Analysis
Response to Victorian State Housing Targets 2025 - With Kew Suburb Focus
Client / Project
Boroondara HNA
Geography
City of Boroondara LGA
State
Victoria
Prepared
May 2026
01LGA Overview and Key Indicators
State housing target
67,000
New dwellings to 2051
Population (ABS 2021)
167,900
Inner east Melbourne
Dwellings (ABS 2021)
72,812
+3,504 since 2016
Social housing stock
1.2%
931 dwellings - well below benchmark
Yarra RiverEastern FwyKEW3101HawthornCamberwellBalwynKew EastHaw. EastKJ ACCamberwell JnctGlenferrieTram 48/109N02kmKew suburb (focus area)Activity centre
Figure 1: City of Boroondara LGA - suburbs, activity centres, tram network and Yarra River. Kew suburb shown highlighted. Schematic only. Source: DTP, ABS 2021.
Dwelling mix (ABS 2021)
Separate house
53%
Medium density
29%
High density
18%
Tenure split (ABS 2021)
Owned outright
42%
Mortgaged
31%
Private rental
22%
Social housing
1.2%
Housing cost context (2024)
Median house price
$2.22M
Median weekly rent
$911
Gross rental yield
2.1%
Suburb breakdown - key housing indicators (ABS 2021 - Homes Victoria Quarterly Rental Report 2025 - DTP targets 2025)
SuburbPop. 2021DwellingsAvg HH sizeSeparate house %Med. rent/wkAfford. stressTarget share (est.)
Kew (focus)24,49910,6252.4849%$950Moderate10,200
Camberwell29,84012,3102.5567%$880Moderate11,800
Hawthorn22,16010,9802.0224%$750High13,400
Balwyn / Balwyn North26,4009,8502.8278%$1,020Low8,100
Kew East11,8204,6802.7168%$890Low5,200
Hawthorn East / Auburn18,9008,2402.2638%$800Moderate9,800
Remainder LGA34,28116,1272.4852%$870Moderate8,500
City of Boroondara total167,90072,8122.5053%$911-67,000
ABS Census 2021VIF 2023 projectionsDTP Housing Targets 2025Homes Victoria Quarterly Rental Report (Sep 2025)Homes Victoria VHR (Dec 2024 quarter)ABS Census 2021 (Boroondara SA2)
02Demographic and Population Analysis
Projected pop. 2036 (VIF)
196,600
+28,700 over 15 yrs
Avg. household size
2.50
Declining trend
65+ share (2021)
18%
Up from 15% in 2011
Dwelling target (15 yr)
+9,400
Council Housing Strategy 2023
BUILDING APPROVALS - BOROONDARA 2019-20249801,0501,1401,0901,2322019-202020-212021-222022-232024-25Required run-rate: 2,500/yrTotal approvalsMedium/high density share
Figure 2: Boroondara residential building approvals 2019-2025 vs required run-rate to meet state target. Source: ABS Building Approvals (March 2026 release).
AGE PROFILE - 2021 vs PROJECTED 20360-1718-3435-5455-6465+ up20212036 projected (VIF)
Figure 3: Boroondara age profile 2021 vs VIF 2036 projection. The 65+ cohort is the fastest growing segment. Source: ABS 2021, VIF 2023.
Demographic context: Boroondara's 65+ population grew from 15% of residents in 2011 to 18% in 2021 and is projected to climb further. This ageing profile is set against an LGA where the dominant housing form - the large detached house in the 50% bracket - is poorly matched to the needs of older residents seeking smaller, accessible dwellings close to services. The LGA's household size of 2.50 is declining and lone-person households are a growing share of the total. Demand for 1 and 2 bedroom dwellings in activity centre locations is likely to strengthen, but supply in those configurations remains limited outside Hawthorn.
Projected new dwellings required by type and tenure - 2025 to 2051 (VIF 2023 base)
Dwelling typeVery low incomeLow incomeModerate incomeMarketTotal% of need
Separate house (3-4 bed)1202801,4006,7008,50013%
Townhouse (2-3 bed)6401,1004,8009,86016,40024%
Apartment (1-2 bed)1,2802,1008,60020,12032,10048%
Specialist / aged / other4808202,4006,30010,00015%
Total2,5204,30017,20042,98067,000100%
03Housing Supply and Affordability
Approvals 2024-25 (ABS)
1,232
vs 2,500/yr target run-rate
Median house price rise
+215%
2006-2021 (income: +57%)
Social housing (2024)
931
1.2% of stock - ranked 27/31 metro LGAs
Affordable lettings Q3 2024
40
Quarter total for whole LGA
RENTAL AFFORDABILITY BY INCOME QUINTILE (%)Q5 (highest)98%Q478%Q337%Q211%Q1 (lowest)3%0%50%100%% of private rentals affordable (below 30% of gross income) by income quintileNote: Boroondara rents are materially above metro Melbourne median, compressing lower quintile access.Source: Homes Victoria Quarterly Rental Report (Sep 2025), ABS Census 2021.
Figure 4: Rental affordability by income quintile. Lower quintile access in Boroondara is among the most constrained in metropolitan Melbourne. Source: Homes Victoria Quarterly Rental Report 2025, ABS 2021.
MEDIAN HOUSE PRICE vs HOUSEHOLD INCOME GROWTH+215%+57%158pp gap2006201120162021Median house price indexMedian HH income index
Figure 5: Boroondara median house price growth vs median household income growth 2006-2021 (indexed to 2006=100). Source: DELWP property sales data, ABS Census 2021.
Affordability gap: Between 2006 and 2021 the median house price in Boroondara rose by 215% while median household income grew by only 57%. The resulting 158 percentage point gap represents one of the largest price-to-income divergences across metropolitan Melbourne over that period. Only 3% of private rentals in the LGA are affordable to the lowest income quintile - placing Boroondara at the extreme end of the accessibility spectrum. Social housing at 1.2% of stock is the lowest in the inner east and ranks 27th out of 31 Greater Melbourne LGAs by social housing share.
04State Housing Targets Assessment
Source: Plan for Victoria (February 2025) - DTP Housing Targets dataset - Boroondara Council response June 2024 - Housing Statement Reform Act 2025
TARGET 01
67,000 new dwellings to 2051 - approx. 2,500 dwellings per year
Critical gap - 300% above recent run-rate
Current run-rate (1,232 pa / 2,500 pa target)49%
Projected dwelling growth 2024-2044 (DTP VIF 2023)11,000 / 67,000 (16%)
Activity centre programs announced (Kew Jnct, Hawthorn, Glenferrie, Auburn)4 of 79 LGA centres

Boroondara Council has publicly noted that the 67,000 target represents a 300% increase on historical annual approvals. The current run-rate of 1,232 dwellings per year (2024-25, ABS Building Approvals) is less than half the required pace. Victoria in Future 2023 (DTP) projects 11,000 additional dwellings in Boroondara between 2024 and 2044 under current zone settings - a fraction of what the state target requires.

TARGET 02
70% infill - activity centre and station precinct focus
Depends on activity centre program delivery
Activity centres with DTP plans announced (Kew Jnct, Hawthorn, Glenferrie, Auburn)4 centres
Share of LGA approvals in activity centre locations (est. 2022-24)~38%

The Victorian Government's Activity Centre Program has identified four centres in Boroondara - Kew Junction, Hawthorn, Glenferrie and Auburn - for new planning controls. These centres will carry the weight of most required infill delivery. Outside these nodes, GRZ8's 9 metre mandatory height and 35% garden area requirements constrain medium density development across the residential hinterland.

TARGET 03
Social housing: reach 4.5 per 100 private dwellings (Infrastructure Victoria benchmark)
Severely below benchmark - direct investment essential
Current social housing share (1.2% / 931 dwellings)1.2%
Infrastructure Victoria benchmark (4.5%)4.5%

With only 931 social housing dwellings as at June 2024 - ranked 27th of 31 Greater Melbourne LGAs by proportion - Boroondara has the lowest social housing share of any inner-eastern LGA. Reaching the 4.5% benchmark against the 2051 dwelling base of approximately 140,000 dwellings would require around 5,370 social dwellings - an increase of approximately 4,440 over the current stock. This cannot be delivered through the planning system alone. Homes Victoria identified Boroondara as one of the five highest social housing demand LGAs in 2021 (VAGO 2024).

INDICATIVE HOUSING CAPACITY BY ZONE AND CHANGE AREAC1Z - Activity centres (Substantial)~28,000 theoretical - ~18,000 feasible (Heritage and overlay constraint)GRZ8 interface (Incremental)~20,000 theoretical - ~12,000 feasible (GRZ8 height and garden area cap)GRZ8 residential hinterland (Minimal)~35,000 theoretical - ~12,000 feasible (9m cap, garden area, Heritage Overlay)NRZ (Minimal / protected)~2,500 theoretical - ~800 feasibleFeasible capacity (post overlay/schedule constraints)Theoretical capacity
Figure 6: Indicative housing capacity by zone and change area. Total feasible capacity estimated at ~42,800 dwellings - well short of the 67,000 target on current zone settings. Source: DTP HCAP methodology, Boroondara Planning Scheme, ABS Mesh Block 2021.
Suburb focus - special section
Kew - 3101
City of Boroondara - inner east Melbourne - Kew Junction Activity Centre
ABS SA2 population
24,499
10,625 dwellings - avg HH 2.48
Separate house share
49%
Below LGA avg of 53%
Med / high density
51%
Above LGA avg of 47%
Median weekly rent
~$950
Above LGA median of $911
Target share (est.)
10,200
Of 67,000 LGA target
GRZ862% of suburbNRZ14%C1ZKew Jnct ACHO PrecinctHO PrecinctLSIO - Yarra floodplain - Studley ParkCotham RdHigh StDenmark StBurke RdN
Figure 7: Kew planning controls - schematic. GRZ8 dominates the residential area. C1Z at Kew Junction is the primary opportunity node. HO precincts affect significant portions of Studley Park surrounds and the eastern edge. LSIO applies near the Yarra. Verify all controls via VicPlan prior to any application.
Zone split - Kew suburb
GRZ8 residential
62%
C1Z commercial
12%
NRZ neighbourhood
14%
LSIO / flood overlay
8%
Heritage Overlay land
4%
Approved height benchmarks by zone (VCAT 2023-24)
Boroondara GRZ8
9m max
Kew Jnct C1Z
16m
Stonnington GRZ
11m
Yarra City
14m
Melbourne City
24m+
BOROONDARA RESIDENTIAL PERMIT ACTIVITY AND VCAT OUTCOME TREND 2020-2024202020212022202320244244464448ApprovedRefusedVCAT appealsVCAT OUTCOME TREND - BOROONDARA (%)Council: 63%+Developer: 37%-20202021202220232024Council upheldDeveloper won
Figure 8: Boroondara residential permit activity (left) and VCAT outcome trend (right) 2020-2024. Council's success rate at VCAT has strengthened over the period. Source: DELWP PPAR, Boroondara Council data, VCAT decisions database.
KWKew - Planning Context and Development Issues
Kew in context: Kew is the second largest suburb in Boroondara by population and has higher medium and high density stock (51%) than the LGA average, driven largely by development along Cotham Road and around Kew Junction. Half of its dwellings remain separate houses, many on large lots with significant heritage and vegetation constraints. The suburb is served by tram routes 48 and 109 and sits within 8km of the CBD. Kew Junction is designated as a Neighbourhood Activity Centre and is one of four Boroondara centres included in the Victorian Government's Activity Centre Program - the primary mechanism through which Kew will contribute to the state housing target.
KEW 01
Kew Junction Activity Centre - the primary housing delivery node
Critical
Kew Junction C1Z carries the weight of meaningful housing delivery within the suburb. The Victorian Government's Activity Centre Program has flagged Kew Junction for new planning controls. Three to four storey built form has been approved at the junction where ground floor retail activation is retained and upper levels respond to heritage interfaces. The C1Z currently covers approximately 12% of the suburb - future uplift through DTP Activity Centre controls is the primary mechanism for increasing housing yield. Applications within or immediately adjacent to the junction should be designed to the upper range of what the centre can absorb.
KEW 02
Heritage Overlay - the primary site constraint
Critical
Heritage precincts dominate the Studley Park surrounds, the eastern Kew residential streets and parts of Cotham Road. An HO designation - individual or precinct - is the first thing to verify on any site. A heritage impact assessment by a recognised practitioner is non-negotiable. Council will engage its own advisor and budget for peer review risk. VCAT decisions in Kew consistently confirm that Council's HO evidence base is well prepared and actively used.
KEW 03
GRZ8 schedule - 9 metre height cap and 35% garden area
Critical
GRZ8 is Boroondara's signature restrictive residential schedule. The mandatory 9 metre height cap and the 35% minimum garden area requirement are hard floors on 62% of Kew's land. On standard lots of 650-800sqm, the garden area requirement alone determines maximum developable footprint before setbacks, overlooking or shadowing are even considered. Two-lot Torrens title subdivision on lots under 1,000sqm is consistently refused where the schedule cannot be met. Run the numbers before exchange.
KEW 04
Vegetation and tree impacts
High
Kew has high canopy cover, reflecting a combination of large private gardens, Significant Tree Register protections and Vegetation Protection Overlay provisions. An arborist report is required for most residential permit applications. Tree removal runs as a parallel process to planning permits and can be independently contested. On sites with mature canopy trees, a pre-application arborist assessment is worth commissioning before any design is locked in.
KEW 05
LSIO and drainage near the Yarra
Medium
Sites near Gardiner's Creek and the Yarra floodplain carry Land Subject to Inundation Overlay controls requiring hydraulic assessment. Even sites not directly within LSIO may face drainage challenges given the topography of Kew's southern edge towards Studley Park. Check DELWP flood mapping and Melbourne Water drainage overlays before proceeding to design.
05Submission - Response to State Housing Targets
Section 1 - Council position on the housing target

The City of Boroondara accepts that the Victorian Government has set a housing target of 67,000 new dwellings to 2051 for the LGA under the Plan for Victoria (February 2025). Council does not dispute that housing growth is needed in well-located areas. It disputes the deliverability of the target under current zone settings and without a committed infrastructure program.

The 67,000 figure represents a 300% increase on Boroondara's current annual approval rate of approximately 1,200 dwellings per year. Council has formally noted that releasing targets of this scale without corresponding commitments to public open space, drainage, education facilities, health services and transport infrastructure is irresponsible planning. Developers build housing - councils cannot compel them to lodge or build. The existence of a planning target does not guarantee delivery.

Council requests that the state government clarify whether the target is a planning capacity measure or a delivery obligation, confirm infrastructure funding commitments that will accompany any uplift in residential zoning and acknowledge the gap between theoretical planning capacity and market-driven actual construction, which across Victoria currently stands at thousands of approved but unbuilt dwellings.

Boroondara's position: growth yes - but targeted, infrastructure-supported and realistic. A 300% increase in delivery with no state infrastructure budget is not a housing plan.
Section 2 - Activity centre program and Kew Junction

Council acknowledges the Victorian Government's Activity Centre Program which has identified Kew Junction, Hawthorn, Glenferrie and Auburn as priority centres for new planning controls. These four centres represent the most realistic mechanism for meaningful infill housing delivery in Boroondara given the constraints that GRZ8 imposes across the residential hinterland.

Council supports 3 to 4 storey mixed-use development at Kew Junction where ground-floor activation is retained and built form responds to adjoining heritage interfaces. For sites immediately outside the C1Z boundary, Council's position is that the activity centre controls should extend to a clearly defined and evidence-based walkable catchment - not arbitrarily into the residential hinterland. Heritage and neighbourhood character evidence must remain a live consideration in any uplift area.

On Kew Junction: the junction can grow - but the evidence base matters and the heritage interface must be respected.
Section 3 - Social and affordable housing

With 931 social housing dwellings representing 1.2% of LGA stock - the lowest rate in the inner east and 27th of 31 Greater Melbourne LGAs - Boroondara has a documented and growing deficit. Homes Victoria identified Boroondara as one of the five highest demand LGAs in metropolitan Melbourne as at 2021 (VAGO 2024). This demand is not being met through current stock levels or pipeline.

Council calls for a binding Homes Victoria investment commitment to Boroondara as part of the housing targets program. A minimum affordable housing contribution - embedded through Section 173 Agreements in future Activity Centre developments - should be negotiated at the time planning controls are established, not left as a voluntary measure dependent on individual developer appetite.

Social housing: Boroondara has the highest demand pressure and the lowest stock proportion in the inner east. The state must invest directly.
06Key Evidence Requirements
EVIDENCE 01
Activity centre capacity and feasibility modelling - Kew Junction and others
Critical
DTP and Council should jointly commission a housing capacity and development feasibility assessment for each of the four Activity Centres before planning controls are gazetted. Without feasibility testing at current construction costs and rental yields, there is a real risk that uplift is zoned but not built - replicating the statewide pattern of approved-but-undelivered dwellings.
EVIDENCE 02
Infrastructure gap analysis across all four activity centres
Critical
Drainage, open space, school capacity, community health and transport network impacts should be assessed for each centre before uplift controls commence. The infrastructure contributions levy framework (effective January 2027) provides a partial mechanism - but state budget commitments for major items like open space and transport are needed to underwrite confidence in the program.
EVIDENCE 03
Heritage and neighbourhood character evidence base - Kew suburb
High
Boroondara's Residential Neighbourhood Character Study (2022) is the most actively deployed character evidence base at VCAT in metropolitan Melbourne. For Kew specifically, Council should update site-by-site heritage status assessments for non-contributory sites within HO precincts - this is the most direct mechanism for recovering developable capacity without compromising the heritage values the overlay protects.
AAppendix: Data Sources and Methodology
SourcePublisherDescriptionDate
ABS Census 2021 (TableBuilder, SA2 and suburb)Australian Bureau of StatisticsPopulation, dwelling structure, tenure, household composition and income by SA2 and suburb. Kew suburb data sourced directly from ABS Census 2021 TableBuilder.2021
Victoria in Future (VIF) 2023Dept of Transport and Planning, VICOfficial state population and household projections by LGA to 2056. High/medium/low series. Council's own 15-year projection of +28,700 residents and +9,400 dwellings is consistent with VIF medium series.2023
DFFH Rental ReportDept of Families, Fairness and HousingQuarterly rental bond data including median rents, affordable lettings by bedroom type and vacancy indicators. September quarter 2024 data used for affordability analysis.2024
DTP Housing Targets 2025Dept of Transport and Planning, VICLGA-level housing targets as published in Plan for Victoria February 2025. Boroondara target confirmed at 67,000 new dwellings to 2051.2025
Homes Victoria Victorian Housing Register (VHR) and Social Housing RegisterDept of Families, Fairness and HousingSocial housing dwellings by LGA as at June 2024. Boroondara confirmed at 931 social housing dwellings.2024
ABS Building Approvals (formerly 8731.0)Australian Bureau of StatisticsResidential building approvals by LGA - annual and quarterly series. Latest release: March 2026 (ABS).. Boroondara 2024-25: 1,232 dwellings approved.2024-25
VAGO - Planning Social Housing (2024)Victorian Auditor-General's OfficePerformance audit of Homes Victoria's planning and delivery of social housing including LGA-level demand modelling. Boroondara identified as top-5 demand LGA as at 2021.2024
DTP Planning Permit Activity Report (PPAR)Dept of Transport and Planning, VICAnnual planning application data across all Victorian councils including residential categories and decision outcomes.2024
VCAT Planning Decisions DatabaseVictorian Civil and Administrative TribunalRegister of planning decisions at VCAT including outcomes and grounds. Searched for Boroondara and Kew decisions 2020-2024.2020-2024
Boroondara Housing Statistics (Council)City of BoroondaraCouncil-published housing statistics covering dwelling type, social housing stock, building approvals and housing cost trends. Underpinned by ABS Census 2021 and DTP data.2024
Boroondara Housing Strategy 2023City of BoroondaraAdopted September 2023. Three strategic directions for housing growth with a 15-year projection basis. Council's own target of +9,400 dwellings to 2038.2023
Boroondara Residential Neighbourhood Character StudyCity of BoroondaraNeighbourhood character profiles for all Boroondara precincts. Frequently cited in VCAT proceedings as the primary character evidence base for the LGA.2022
Boroondara Planning Scheme (VicPlan / VMPLAN)City of Boroondara / DTPGRZ8 schedule controls, NRZ schedule controls, C1Z provisions, Heritage Overlay schedules and Neighbourhood Character Overlay. Verified via VicPlan May 2026 (updated weekly).Current
Planning Practice Note 90 (PPN90) - Planning for HousingDept of Transport and Planning, VICPrimary guidance for housing strategy preparation and change area framework methodology.Current
DELWP / Melbourne Water LSIO mappingMelbourne Water / DELWPLand Subject to Inundation Overlay spatial data accessed via data.vic.gov.au for Kew flood risk assessment context.Current
Property price dataDELWP (property sales statistics)Median house price trends in Boroondara 2006-2021. Compiled by Boroondara Council via housing statistics page.2021
Methodology notes

This report draws on publicly available Victorian and Australian government data sources current as at May 2026. Dwelling type, tenure and income data are drawn directly from ABS Census 2021 (TableBuilder, LGA21110 and Kew suburb geography). Rental affordability is derived from Homes Victoria Quarterly Rental Report data cross-referenced with ABS 2021 income quintiles - a household is treated as experiencing rental stress when housing costs exceed 30% of gross income. Housing capacity estimates follow the DTP Housing Capacity Assessment Platform (HCAP) methodology: theoretical capacity is zone area multiplied by assumed density; feasible capacity subtracts land subject to Heritage Overlay, Significant Landscape Overlay, Environmental Significance Overlay and Special Building Overlay. Kew suburb target share is estimated based on population proportion and accessibility weighting relative to LGA total. Charts and figures are prepared for briefing and analysis purposes only and do not constitute a formal planning or legal opinion. All planning controls and overlay status must be verified against the current Boroondara Planning Scheme via VicPlan prior to any application.

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Development Alignment Brief - Development Due Diligence
Development Alignment
Brief
Kew, Victoria - Development Due Diligence - May 2026
Client / Project
Kew Brief
Geography
Suburb - Kew VIC 3101
State
Victoria
Prepared
May 2026
01Site Controls & Local Planning Context
Zoning

Kew sits within the City of Boroondara planning scheme. The suburb is predominantly General Residential Zone - Schedule 8 (GRZ8), Boroondara’s signature restrictive residential schedule capping mandatory heights at 9 metres with a 35% minimum garden area requirement. Pockets along High Street, Cotham Road, and Glenferrie Road carry Neighbourhood Residential Zone (NRZ) or Commercial 1 Zone (C1Z) controls.

Overlays

Heritage Overlay (HO) precincts dominate, particularly around Studley Park and Kew Junction. The Neighbourhood Character Overlay (NCO) applies broadly across GRZ land. Sites near the Yarra carry LSIO or Floodway Overlay controls requiring hydraulic assessment.

HOHigh St / Cotham RdBurke RdGlenferrieEastern FwyYarra RiverKew JunctionKEW3101GRZ8NRZC1ZHOLSIOSchematic only
Figure 1: Planning controls map - Kew (schematic). Zones, overlays and key landmarks. Verify all controls via VicPlan prior to lodgement.
Zone split - Kew suburb
GRZ8 (General Res.)
62%
NRZ (Neighbourhood)
14%
C1Z (Commercial 1)
12%
LSIO (Flood overlay)
8%
HO (Heritage)
4%
Strategic Framework

Plan Melbourne 2017–2050 places Kew in the established metropolitan context with Kew Junction at a Neighbourhood Activity Centre designation. Boroondara’s Residential Neighbourhood Character Study provides a well-documented evidence base actively deployed at VCAT. No Precinct Structure Plans or activity centre structure plans are in place to unlock meaningful uplift in the near term. Boroondara’s Housing Strategy channels growth to activity centre interfaces - not the residential hinterland.

02Recent Signals from Permit Activity
Typical approved building heights by zone / council (metres)
24m16m11m9m9mBoroondaraGRZ816mKew JnctC1Z11mStonningtonGRZ24mMelbourneCity14mYarra City
VCAT decisions 2023–24Council planning schemes
Permit activity - Kew precinct 2020–2024
YearApprovedRefusedVCAT Appeals
202042188
2021382210
202244209
2023392412
2024352614
DELWP PPARBoroondara Council
Council attitude: protective and consistent. Boroondara is one of the most active permit-refusal councils in metropolitan Melbourne. Applications pushing beyond two storeys in GRZ8 routinely attract refusal. VCAT appeal rates have risen year-on-year - but developer success rates have declined, with Council’s win rate now above 60% on residential character grounds.
Commercial and mixed-use nodes: more appetite. Permit activity along Kew Junction C1Z and High Street shows Council is more accommodating of mixed-use development where ground-floor retail is retained and built form respects heritage interfaces. Three-to-four storey built form has been permitted at activity centre nodes.
Subdivision: very constrained. Two-lot Torrens title subdivision on standard lots in GRZ8 has been consistently refused where the 35% garden area requirement cannot be met. Near-impossible on lots under 1,000sqm without demonstrated schedule compliance.
03Likely Issues & Evidence Gaps
ISSUE 01
Heritage - the primary constraint
High
If the site is within or adjacent to an HO precinct or carries an individual HO, this is the first and most resource-intensive issue. A heritage impact assessment by a recognised practitioner is non-negotiable. Council will engage its own advisor. Budget for peer review risk.
ISSUE 02
Neighbourhood character
High
Boroondara’s NCO and character evidence base mean every residential application is assessed against street setbacks, height rhythm, vegetation canopy, and landscaping. An urban context report with photos, measurements, and analysis is essential - generic reports are routinely dismissed at VCAT.
ISSUE 03
Garden area and site coverage
High
GRZ8’s 35% garden area requirement is a hard floor. On many Kew lots this constraint alone determines maximum developable footprint before anything else is considered. Verify lot area and run the numbers before exchange.
ISSUE 04
Tree and vegetation impacts
Medium
Kew has high canopy cover. Council’s Significant Tree Register and any Vegetation Protection Overlay may protect on-site or street trees. An arborist report is likely required. Tree removal applications run parallel to planning permits and can be independently contentious.
ISSUE 05
Traffic and car parking
Medium
For anything beyond single dwellings, a traffic and parking assessment will be required - particularly near Kew Junction. Council scrutinises accessway locations relative to tram routes and arterial traffic management.
ISSUE 06
Flood and drainage
Low
Sites near Gardiner’s Creek or the Yarra floodplain require hydraulic assessment. Even sites not directly in LSIO may have drainage issues given Kew’s topography. Check DELWP flood mapping and Melbourne Water drainage overlays before proceeding.
Key evidence gaps to resolve before lodgement
  • Heritage status of the site and any adjoining contributory buildings
  • Arborist assessment of all trees on and adjacent to the site
  • GRZ8 schedule requirements vs site dimensions (garden area test)
  • Melbourne Water flood mapping check
  • Recent VCAT decisions within 500m for comparable proposals
Indicative planning timeline - contested residential permit (months)
02m4m6m8m10m12m14m16m+Pre-app & due diligenceApplication preparationStatutory notice periodCouncil assessmentDecision / permitVCAT (if contested)
04Plain-English Alignment View
Overall read - Kew, City of Boroondara

Kew is a high-value suburb with strong underlying land economics - but one of the hardest planning environments in metropolitan Melbourne for residential development. Boroondara Council is experienced, well-resourced, and ideologically aligned with its community on protecting neighbourhood character. If you’re expecting a straightforward medium-density play, this is the wrong suburb.

The realistic opportunity sits in two places. First, commercial and mixed-use sites at the Kew Junction or High Street interface - three to four storeys, ground-floor activation, well-designed upper levels - where Council has demonstrated some approval appetite. Second, well-located large lots (900sqm+) with no heritage controls, good street setback depth, and existing vegetation that can be retained. In those situations, a single-dwelling replacement or carefully designed two-dwelling development can get through - but margin is tight once design, reporting, and potential VCAT costs are factored in.

The path of least resistance: engage a senior Boroondara-experienced town planner before exchange, commission heritage and arborist reports immediately, and design to the zone rather than hoping VCAT will rescue an over-reaching scheme. Budget 12–18 months for a contested permit.
Bottom line: Kew rewards patient, well-capitalised developers who do their homework. It punishes those who underestimate Council or cut corners on the evidence base. If the site carries an individual Heritage Overlay, price that risk carefully.
Opportunity summary
Where to focus - Kew
Two realistic development pathways given the planning environment
Pathway 1 - Activity centre / mixed-use
  • Kew Junction C1Z or High Street interface
  • 3–4 storeys with ground-floor retail activation
  • Heritage-sensitive design at precinct edges
  • Council has demonstrated approval appetite here
  • Requires strong urban design narrative
Pathway 2 - Large lot residential
  • Lots 900sqm+ with no individual Heritage Overlay
  • Good street setback depth and retained vegetation
  • Single-dwelling replacement or 2-dwelling max
  • Margin tight - factor design, reports, VCAT costs
  • Engage experienced Boroondara planner before exchange
AAppendix: Data Sources & Methodology
SourcePublisherDescriptionDate
Vicmap Planning (VMPLAN)Dept of Transport and Planning, VICPlanning scheme zones and overlay controls for all Victorian planning schemes. Updated weekly.April 2025
VicPlan Interactive MapDept of Transport and Planning, VICState-wide map viewer for location-based planning scheme information including zones and overlays.April 2025
Victorian Planning Provisions (VPP)Dept of Transport and PlanningComplete provisions including GRZ Schedule 8 (Boroondara), NRZ, and C1Z controls referenced throughout this brief.Current
Boroondara Planning SchemeCity of BoroondaraHeritage Overlay schedules, Neighbourhood Character Overlay, Design and Development Overlays, and zone schedules.Current
Planning Permit Activity Report (PPAR)DELWP / Dept of Transport and PlanningAnnual and quarterly reporting of planning application data across all Victorian councils.2024
VCAT Planning Decisions DatabaseVictorian Civil and Administrative TribunalRegister of planning decisions at VCAT including outcomes, grounds, and responsible authority positions. Searched for Boroondara/Kew decisions 2019–2024.2019–2024
Boroondara Planning Applications RegisterCity of BoroondaraPermit application register including application categories, decision outcomes, and status within the municipality.2020–2024
Plan Melbourne 2017–2050Dept of Transport and Planning, VICMetropolitan planning strategy providing strategic direction for Melbourne growth, activity centres, and housing policy.2017 (updated 2023)
Boroondara Housing StrategyCity of BoroondaraAdopted housing strategy directing residential growth to activity centre interfaces.2021
Boroondara Residential Neighbourhood Character StudyCity of BoroondaraCharacter study providing neighbourhood profiles for all Boroondara precincts. Frequently cited in VCAT proceedings.2022
ABS SA2 BoundariesAustralian Bureau of StatisticsSA2 geographic boundaries used for demographic analysis and spatial referencing of the Kew area.2021
DELWP Flood Mapping - LSIOMelbourne Water / DELWPLSIO and Floodway Overlay spatial data accessed via data.vic.gov.au for flood risk assessment context.Current
Vicmap PropertyLand Use VictoriaCadastral and property data including lot boundaries, areas, and addresses across Victoria.Current
Methodology notes

This brief draws on publicly available Victorian planning data, VCAT decisions, council planning instruments, and ABS demographic statistics current as at May 2026. Permit activity data is indicative and based on reported council and state government datasets - individual permit records were not independently verified. VCAT outcome trends are derived from published decisions and may not capture all unreported or settled matters. Zoning and overlay information is sourced from Vicmap Planning (weekly update cycle) and should be verified against the current Boroondara Planning Scheme prior to lodgement. Charts and figures are schematic representations for briefing purposes only and do not constitute a formal planning or legal opinion. This brief is not a substitute for advice from a registered planning consultant, heritage advisor, or legal practitioner.

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Place AU
Business Investment Report - Suburb Analysis
Kew
Business Investment &
Opportunity Report
Kew VIC 3101 - City of Boroondara - May 2026
Report type
Business Investment Analysis
Geography
Suburb - Kew VIC 3101 (SAL21336)
Data currency
ABS Census 2021 · Boroondara 2024
Prepared
May 2026 - Government sources only
01Suburb Overview & Location Context
Suburb focus
Kew - 3101
City of Boroondara · Inner east Melbourne · Kew Junction Activity Centre · 6 km east of CBD
ABS Census 2021 population
24,499
10,593 private dwellings · avg HH 2.5 persons

Kew occupies approximately 10.53 km² along the northern bank of the Yarra River, bounded by Hawthorn to the west, Balwyn and Balwyn North to the east, and Ivanhoe and Alphington to the north. It sits within the City of Boroondara local government area, which recorded a Gross Regional Product of $14.74 billion in 2023–24 (City of Boroondara, 2024).

The suburb's primary commercial node - Kew Junction - sits at the intersection of High Street and Cotham Road and is one of Boroondara's 50+ designated shopping precincts. It is also one of four Activity Centres in Boroondara selected under the Victorian Government's Activity Centre Program for future uplift planning controls (DTP, 2025).

Yarra RiverEastern FwyKEW3101HawthornCamberwellBalwynKew EastHaw. EastKJ ACTram 48/109Kew (focus area)Kew Junction ACN
Figure 1: Kew within City of Boroondara - suburb boundaries, Kew Junction Activity Centre, tram corridors, Yarra River. Schematic only. Sources: DTP Activity Centre Program 2025; ABS Census 2021.
Population (ABS 2021)
24,499
Est. 25,872 at June 2024
Median age
41 yrs
Victoria median: 38
Median HH weekly income
$2,497
Victoria: $1,759 (+42%)
Bachelor degree or higher
52%
Victoria: 29.2%
Work from home (Census day)
40.1%
Victoria: 25.7%
ABS Census 2021 - QuickStats SAL21336ABS Estimated Resident Population 2024City of Boroondara Economic Profile 2024
02Population Growth & Demographic Mix
Sources: ABS Census 2001, 2016, 2021 (QuickStats SAL21336 / SSC21328); ABS Estimated Resident Population, Suburbs and Localities, June 2024.
Population trend - Kew suburb
20k23k25k2001201620212024*22,68924,60524,49925,872*ABS ERP est.
Population growth context
PeriodChangeGrowth %
2001–2016 (15 yrs)+1,916+8.5%
2016–2021 (5 yrs)−106−0.4%
2021–2024 (3 yrs est.)+1,373+5.6%
Annual growth rate (2024)+1.76% p.a.
Age distribution - Kew vs Victoria (ABS 2021)
0–14 years
15.1%
Vic: 18.0%
15–29 years
20.8%
Vic: 19.2%
30–49 years
23.7%
Vic: 28.8%
50–64 years
20.2%
Vic: 17.8%
65–74 years
10.1%
Vic: 9.3%
75+ years
9.3%
Vic: 7.5%
Median age: Kew 41 · Victoria 38 · Australia 38
Household & family composition
Couple with children
46.6%
Vic: 45.5%
Couple, no children
37.8%
Vic: 37.6%
One-parent family
13.6%
Vic: 15.2%
Lone-person HH
26.0%
Vic: 25.9%
Investment signal: Kew skews significantly older than the Victorian and Australian averages. The 50–69 age cohort - representing over 28% of residents - has above-average wealth accumulation, low debt, and sustained demand for healthcare, lifestyle services, and premium convenience. The 46.6% couple-with-children share, combined with dramatically high non-government school enrolment (see Section 03), signals sustained demand for education services, family-oriented retail, and premium childcare. The 40.1% WFH rate creates a structurally elevated daytime resident economy - 56% above the Victorian norm.
ABS Census 2021 - QuickStats SAL21336ABS Census 2016 - QuickStats SSC21328ABS Estimated Resident Population - June 2024
03Income, Wealth, Workforce & Education
Sources: ABS Census 2021 QuickStats and Community Profiles (SAL21336). All percentages based on place of usual residence unless noted.
Median personal weekly income
$1,120
Victoria: $803 (+39%)
Median family weekly income
$3,301
Victoria: $2,136 (+55%)
HH earning $3,000+/week
43.8%
Victoria: 24.2%
Dwellings owned outright
39.5%
Victoria: 32.2%
Occupation breakdown - employed residents
Professionals
41.6%
Vic: 25.0%
Managers
19.4%
Vic: 14.0%
Clerical & Admin
11.5%
Vic: 12.4%
Sales Workers
7.7%
Vic: 8.3%
Comm. & Personal Svc
7.7%
Vic: 11.0%
Technicians & Trades
5.5%
Vic: 12.6%
Labourers
3.3%
Vic: 8.8%
Labour force participation
In labour force
63.6%
Vic: 62.4%
Employed full-time
56.5%
Vic: 56.2%
Employed part-time
33.9%
Vic: 32.3%
Unemployed
3.9%
Vic: 5.0%
Worked from home
40.1%
Vic: 25.7%
Top industries of employment - residents (ABS 2021)
#IndustryKew %Vic %
1Hospitals (excl. psychiatric)6.4%4.6%
2Cafes & Restaurants3.0%2.4%
3Legal Services2.8%1.0%
4Computer System Design2.7%2.1%
5Accounting Services2.6%1.3%

Legal services residents are 2.8× the Victorian rate. Accounting services are 2.0× the Victorian rate. These signal a professional services economy significantly above average.

Education attainment - age 15+ (ABS 2021)
Bachelor degree+
52.0%
Vic: 29.2%
Diploma / Adv. Dip.
8.7%
Vic: 9.8%
Year 12
14.3%
Vic: 14.9%
School enrolment type - students (ABS 2021)
Non-govt secondary
15.6%
Vic: 4.2%
Non-govt primary
6.7%
Vic: 3.0%
University / higher ed.
26.8%
Vic: 16.6%

Non-government secondary enrolment is 3.7× the Victorian rate - indicating deep parental investment in private schooling and creating strong demand for education services.

ABS Census 2021 - QuickStats SAL21336ABS Census - Occupation (OCCP), Industry (INDP), Education (HEAP, TYPP)
04Cultural Diversity, Housing & Kew Junction Catchment
Ancestry - top responses (ABS 2021)
English
29.1%
Vic: 29.2%
Australian
23.8%
Vic: 27.2%
Chinese
16.2%
Vic: 6.6%
Irish
13.2%
Vic: 9.4%
Scottish
9.9%
Vic: 8.2%
Language spoken at home (ABS 2021)
English only
70.3%
Vic: 67.2%
Mandarin
8.6%
Vic: 3.4%
Greek
3.0%
Vic: 1.6%
Cantonese
2.8%
Vic: 1.3%
Italian
1.7%
Vic: 1.4%

Mandarin at home: 2.5× Victorian rate. China is the 2nd-highest birthplace (6.6% vs 2.6% Vic). Malaysia is 3rd at 2.2% vs 1.0% Vic.

Dwelling structure & tenure (ABS 2021)
Dwelling type
Separate house
50.5%
Vic: 73.4%
Townhouse / semi
23.6%
Vic: 13.9%
Flat / apartment
25.6%
Vic: 12.1%
Tenure
Owned outright
39.5%
Vic: 32.2%
With mortgage
29.0%
Vic: 36.1%
Rented
28.6%
Vic: 28.5%
Kew Junction catchment - ABS 2021 TableBuilder (1.5km radius)
IndicatorValue
Residents within 1.5 km24,404
Workers within 1.5 km15,957
Households earning $3,000+/wk39%
Households earning <$800/wk13%
Most represented age group20–29 yrs (15% / 3,635 residents)
Aged 60+ residents23%
Born overseas (top 3: China, England, India)29%
Couples with children (dominant HH type)30%
ABS Census 2021 - QuickStats SAL21336City of Boroondara - Kew Junction Customer Profile 2024 (source: ABS TableBuilder 2021)
05SWOT Analysis - Business Investment Perspective
All SWOT points are directly substantiated by government data cited throughout this report. The analysis is framed from the perspective of a prospective business investor or operator considering a commercial presence in Kew.
Strengths
  • Median household income 42% above Victorian average ($2,497 vs $1,759/wk) - one of Melbourne's highest-spending local catchments [ABS 2021]
  • 52% of adults hold a bachelor degree or higher - vs 29% statewide - sophisticated, quality-driven consumers [ABS 2021]
  • 41.6% of employed residents are Professionals (vs 25% Vic.) - underpins demand for premium B2B and B2C services [ABS 2021]
  • 40.1% worked from home on Census day - structurally elevated daytime foot traffic, 56% above Victorian norm [ABS 2021]
  • Legal services residents 2.8× Victorian rate; accounting 2.0× - professional services cluster with affluent client base [ABS 2021]
  • 39.5% own home outright - low financial stress; high discretionary spend capacity [ABS 2021]
  • Low unemployment (3.9% vs 5.0% Vic.); high voluntary work rate (19.1% vs 13.3% Vic.) - stable, civically engaged community [ABS 2021]
  • Kew Junction designated Activity Centre - council investment commitment and planning policy support [City of Boroondara EDS 2024; DTP 2025]
Weaknesses
  • No train station - limits non-resident visitation; weaker after-hours economy than train-connected suburbs
  • Extensive Heritage Overlays - constrain fit-out flexibility, increase approval timelines and construction costs [Boroondara Planning Scheme via VicPlan 2026]
  • High commercial rents reflecting land values - raises minimum viable revenue thresholds for new entrants
  • Older demographic skew (median 41) limits appeal for youth-oriented categories (entertainment, fast fashion, nightlife)
  • Modest population growth rate (~1.76% p.a.) limits scalable volume-based business models [ABS ERP 2024]
  • Car-dependent access for many residents (1.7 motor vehicles per dwelling) - reduces spontaneous pedestrian spend [ABS 2021]
  • 23.3% of mortgaged households pay 30%+ of income in repayments - subset experiencing financial stress [ABS 2021]
Opportunities
  • WFH population (40.1%) creates demand for co-working, premium all-day hospitality, and business services - unmet at this scale [ABS 2021]
  • Chinese-Australian community significantly under-served: 16.2% Chinese ancestry; 8.6% Mandarin at home (2.5× Vic. rate) [ABS 2021]
  • Ageing population: 16.9% aged 65+ with high wealth - allied health, aged care coordination, home support [ABS 2021]
  • Non-government school enrolment 3.7× Vic. rate - strong demand for tutoring, selective school coaching, enrichment [ABS 2021]
  • DTP Activity Centre Program for Kew Junction - planning uplift ahead; increased residential density planned [DTP 2025]
  • 25.6% apartment dwellers (vs 12.1% Vic.) - under-supplied convenience and quick-service retail for apartment residents [ABS 2021]
  • City of Boroondara Economic Development Strategy 2024 - council committed to activating Kew Junction and growing visitor economy [Boroondara EDS 2024]
Threats
  • High-income residents can access CBD, Camberwell, and Hawthorn easily - loyalty must be earned, not assumed from proximity
  • Established incumbent businesses with long community tenure in a small precinct - high barriers to switching
  • Heritage and planning processes can delay commercial fit-out approvals - risk of longer pre-revenue periods [Boroondara Planning Scheme 2026]
  • Online retail substitution: tech-literate, high-income professionals have highest digital purchasing rates - commoditised goods face direct threat
  • Rising construction costs: commercial fit-out inflation reduces viability margin for new tenancies (general market condition)
  • Mortgage stress subset (23.3% of owner-mortgagors above 30% threshold) may constrain discretionary spend in a rate-sensitive environment [ABS 2021]
ABS Census 2021 - QuickStats & Community Profiles SAL21336City of Boroondara Economic Development Strategy 2024DTP Activity Centre Program 2025Boroondara Planning Scheme - VicPlan May 2026
06Viable Business Opportunities
Ranked by the strength and convergence of demographic signals from government data. Each opportunity is directly linked to measured characteristics of the Kew resident and worker population.
OPP 01
Allied Health & Specialist Medical Services
Very High Priority
Data signals: Hospitals are the #1 resident industry (6.4% vs 4.6% Vic.); 16.9% of residents are aged 65+; 14.9% provide unpaid disability assistance; median age is 41. The suburb has a documented ageing-in-place dynamic with high wealth.

Viable formats: physiotherapy, psychology, dietetics, occupational therapy, specialist GP, cosmetic medicine, preventative health. The high concentration of health professionals as residents (both potential clients and referral sources) is a structural commercial advantage. Premium pricing is sustainable at Kew income levels.
ABS 2021 - INDP (industry by suburb)ABS 2021 - AGEP, UNCAREP
OPP 02
Premium Hospitality & Specialty Food & Beverage
Very High Priority
Data signals: Cafes and restaurants are the #2 resident industry (3.0% vs 2.4% Vic.); median household income is $2,497/week; 40.1% worked from home on Census day; 15,957 workers are within 1.5 km of Kew Junction. The WFH rate sustains all-day weekday demand independent of a CBD commuter economy.

Viable formats: specialty coffee, wine bars, premium casual dining, health-focused lunch concepts, deli and providore, authentic Asian cuisine (servicing the 16.2% Chinese-ancestry community). City of Boroondara's Economic Development Strategy explicitly targets visitor economy growth for Kew Junction.
ABS 2021 - INDP, MTWPBoroondara Kew Junction Customer Profile 2024Boroondara EDS 2024
OPP 03
Professional & Business Services (B2B)
High Priority
Data signals: Legal services residents are 2.8× the Victorian rate; accounting services are 2.0× the Victorian rate; 19.4% of employed residents are Managers; computer system design and related services (2.7% vs 2.1% Vic.) indicate a growing tech-professional cohort. City of Boroondara's LGA-wide GRP is $14.74 billion (Boroondara Council, 2024) - providing a substantial local corporate economy.

Viable formats: financial planning, virtual CFO, specialist HR consulting, executive coaching, bookkeeping, legal support services, IT managed services. High incidence of self-employed professionals (indicated by WFH data) creates demand for services tailored to sole traders and small practices.
ABS 2021 - INDP, OCCP, MTWPCity of Boroondara Council - Economic Profile 2024
OPP 04
Children's Education, Tutoring & Enrichment
High Priority
Data signals: 46.6% of families are couples with children; non-government secondary school enrolment is 15.6% (3.7× the Victorian rate of 4.2%); university attendance is 26.8% of enrolled students (vs 16.6% Vic.). These are structural indicators of high parental investment in educational outcomes.

Viable formats: selective school coaching (ACER, scholarship), VCE subject tutoring, music and performing arts academies, coding and STEM enrichment, second-language programs. The income base ($3,301 median family income/week) supports premium pricing well above suburban averages. Demand is structural, not cyclical.
ABS 2021 - TYPP (school type), HEAP, FMCF
OPP 05
Wellness, Fitness & Lifestyle Services
High Priority
Data signals: 50–64 year cohort is 20.2% of the population (above Vic. 17.8%); 26.0% lone-person households signal demand for service-based wellbeing; 7.6% of residents report a mental health condition; voluntary work rate is 19.1% (vs 13.3% Vic.), indicating a community-oriented lifestyle. WFH professionals represent a strong weekday morning and lunchtime cohort.

Viable formats: boutique Pilates and yoga studios, personal training, skin clinics, mindfulness coaching, premium dry-cleaning and lifestyle support services. Small-format boutique fitness (sub-200 sqm) with high per-session yield aligns well with Kew's commercial rent environment.
ABS 2021 - AGEP, LTHP, VOLWP, HHCD
OPP 06
Culturally Specific Services - Chinese-Australian Community
Medium–High Priority
Data signals: 16.2% Chinese ancestry (2.5× Victorian rate of 6.6%); 8.6% Mandarin at home (2.5× Victorian rate); China is the 2nd-highest birthplace (6.6% vs 2.6% Vic.); Malaysia is 3rd (2.2% vs 1.0% Vic.), a significant Chinese-Malaysian community. This demographic has an income profile consistent with the broader suburb - making premium positioning appropriate.

Viable formats: bilingual legal, accounting, and financial planning services; authentic Chinese restaurant formats (yum cha, regional Chinese); Chinese herbal medicine and acupuncture; culturally appropriate aged care coordination. Relative to suburban areas with comparable Chinese-heritage populations, Kew's offering is limited.
ABS 2021 - ANCP (ancestry), LANP, BPLP
OPP 07
Co-Working, Meeting Spaces & Remote Work Amenity
Medium Priority
Data signals: 40.1% of employed residents worked from home on Census day - this is 56% above the Victorian average of 25.7%; computer system design residents (2.7%) and professional services concentration indicate a workforce of remote knowledge workers; 2.7 average motor vehicles per household suggests residents have the mobility to commute locally rather than to the CBD.

Viable formats: boutique co-working membership, private office suites, executive hot-desking, podcast and content studios, event space hire with AV facilities. Ancillary revenue from catering, networking events, and B2B community programs creates additional income lines. Commercially proven in comparable inner-suburban demographics (South Yarra, Fitzroy, Richmond).
ABS 2021 - MTWP (method of travel to work), INDP
07Investment Considerations & Risk Assessment
Overall investment verdict

Kew presents a structurally strong business investment location for premium services, health and wellness, professional services, education, and hospitality. Its demographic fundamentals - high income, high education, high professional concentration, elevated WFH penetration, and a growing Chinese-Australian community - are durable characteristics rather than cyclical conditions. The primary constraints are commercial rent levels, heritage overlay complexity, and the absence of a train station, which together cap the addressable market for volume-dependent or youth-oriented formats.

The most resilient investment categories are those with high revenue per transaction and low sensitivity to foot traffic volume: medical and allied health, professional services, education, and specialist hospitality. Businesses that rely on high turnover of low-value transactions face a structurally challenging cost environment.

Government data basis: ABS Census 2021 (SAL21336) · City of Boroondara EDS 2024 · DTP Activity Centre Program 2025
Commercial rent & entry cost

High land values translate to elevated commercial rents. Sub-100 sqm formats with high per-transaction yield are better suited than large-format retail. Businesses should model minimum viable revenue per sqm before committing to lease terms. Heritage fit-out requirements can add 15–30% to standard build costs.

Planning & heritage constraints

Kew has extensive Heritage Overlays. Permit timelines for commercial fit-outs can extend 3–6 months beyond standard processes. Council's Economic Development Strategy (adopted Feb 2024) signals a commitment to activating Kew Junction - which may support streamlined assessment for aligned uses - but heritage consultation remains mandatory per the Planning Scheme (VicPlan 2026).

Competition & differentiation

Affluent Kew residents can easily access premium destinations in the CBD, Camberwell Junction, and Hawthorn. A new business must offer a compelling reason to stay local: personalised service, category exclusivity, community relationship, or convenience that larger precincts cannot match. Generic formats competing on price are not viable at Kew income levels - differentiation on quality and experience is the required positioning.

08Summary Data Table - Kew vs Victoria
IndicatorKew 2021Victoria 2021Kew vs Vic.ABS variable
Population24,4996,503,491-SEXP/PURP
Median age41 years38 years+3 yearsAGEP
Median personal weekly income$1,120$803+39%INCP
Median household weekly income$2,497$1,759+42%HIND
Median family weekly income$3,301$2,136+55%FINF
HH income $3,000+/wk43.8%24.2%+81%HIND
Bachelor degree or higher52.0%29.2%+78%HEAP
Employed as Professionals41.6%25.0%+66%OCCP
Employed as Managers19.4%14.0%+39%OCCP
Worked from home (Census day)40.1%25.7%+56%MTWP
Unemployment rate3.9%5.0%−22%LFSP
Dwellings owned outright39.5%32.2%+23%TEND
Apartment / flat dwellings25.6%12.1%+111%STRD
Chinese ancestry16.2%6.6%+145%ANCP
Mandarin at home8.6%3.4%+153%LANP
Non-govt secondary school15.6%4.2%+271%TYPP
Voluntary work rate19.1%13.3%+44%VOLWP
Unpaid disability care provision14.9%12.9%+16%UNCAREP
ABS Census 2021 - QuickStats SAL21336All percentages based on place of usual residence unless noted
AAppendix: Data Sources & Methodology
This report uses exclusively Australian and Victorian government data sources. No commercial data providers (including CoreLogic, REA Group, Domain, PropTrack, NIEIR/Economy.id commercial products, SQM Research, or similar) have been used. The following table documents every source, its publisher, the specific data used, and the reference date.
Source / DatasetPublisherData used in this reportReference date
ABS Census 2021 - QuickStats (SAL21336)Australian Bureau of StatisticsPrimary dataset for all suburb-level population, income, occupation, industry, education, language, ancestry, dwelling, tenure, household, and health statistics. Geography: Kew (Suburbs and Localities, SAL21336). Accessed via abs.gov.au/census.Census night 10 Aug 2021; released June 2022
ABS Census 2016 - QuickStats (SSC21328)Australian Bureau of Statistics2016 population (24,605), income ($923 median personal weekly), and occupational data used for temporal comparison in Sections 02 and 03. Geography: Kew VIC (State Suburb SSC21328).Census night 9 Aug 2016; released 2017
ABS Census 2001Australian Bureau of StatisticsHistorical population benchmark (22,689) used in Section 02 population trend chart. Consistent geography applied via ABS suburb concordance.Census night 7 Aug 2001
ABS Estimated Resident Population (ERP) - Suburbs and LocalitiesAustralian Bureau of StatisticsEstimated resident population for Kew as at 30 June 2024 (25,872) and annual growth rate (+1.76%). Published as part of ABS regional population statistics series.June 2024 (published 2024–25)
ABS Census 2021 - Community Profiles (SAL21336)Australian Bureau of StatisticsExtended variable data including Time Series Profile (2011–2021 trends), Working Population Profile (place of work), and full cross-tabulations. Used for industry of employment detail and trend analysis. Accessed via abs.gov.au/census/find-census-data/community-profiles/2021/SAL21336.2021
City of Boroondara - Kew Junction Customer Profile 2024City of BoroondaraCatchment population (24,404 residents; 15,957 workers within 1.5 km of Kew Junction), household income distribution, age profile, and overseas-born proportion for the Kew Junction commercial precinct. Source data: ABS Census 2021 TableBuilder Pro. Published at boroondara.vic.gov.au.2024 (ABS 2021 base data)
City of Boroondara - Profile of Boroondara Customers (LGA overview)City of BoroondaraLGA-wide statistics: total population (178,008), registered businesses (26,534), key employing industries (Health Care 17,080 jobs; Professional Services 15,192; Education 12,316; Retail 9,733), and GRP ($14.74 billion). Source: ABS Business Register / ATO GST data and council economic reporting. Published at boroondara.vic.gov.au.2024 (FY2023–24)
City of Boroondara - Work and Economic Profile 2023City of BoroondaraLGA jobs total (~85,200 jobs; ~70,166 FTE), registered businesses (~26,000), and journey to work data (30% of workers also lived in Boroondara at 2021 Census). Published at boroondara.vic.gov.au/your-council/history-and-demographics/work-and-economic-profile.2023 (ABS Census 2021 base)
City of Boroondara - Economic Development Strategy 2024City of BoroondaraCouncil's four strategic priorities for economic development (adopted 26 Feb 2024): activating activity centres and shopping precincts; business growth and investment; circular economy and sustainability; tourism and visitor economy. Used in SWOT and opportunity sections to document council policy support for Kew Junction investment.Adopted February 2024
DTP - Victorian Activity Centre Program (Plan for Victoria)Department of Transport and Planning (Victoria)Confirmation that Kew Junction is one of four Activity Centres in Boroondara selected for new planning controls under the Activity Centre Program as part of Plan for Victoria (February 2025). Used in location context and SWOT opportunities sections.February 2025
Boroondara Planning Scheme - VicPlanCity of Boroondara / DTPHeritage Overlay (HO) extent, Commercial 1 Zone (C1Z) and General Residential Zone schedule 8 (GRZ8) controls, and planning permit requirements. Referenced for SWOT weaknesses and investment considerations. Accessed via VicPlan (planning.vic.gov.au/vicplan), updated weekly.Current - verified May 2026
Methodology notes

Geography: Kew suburb data is drawn from ABS Suburbs and Localities (SAL) geography, code SAL21336, consistent across the 2021 Census. The 2016 comparison uses the aligned State Suburb (SSC) geography SSC21328. ABS applies small random adjustments (perturbation) to all cell values for privacy - as a result, row and column sums may differ by small amounts from published totals.

Income data: ABS Census income is collected in ranges and medians are estimated using Survey of Income and Housing benchmarks. All income figures are weekly. Comparisons between 2016 and 2021 income data should account for CPI inflation of approximately 14% over the period.

Industry of employment: The ABS industry data (INDP variable) is reported on the basis of the employing enterprise's primary ANZSIC industry, not the occupation of the resident. Residents classified as working in "Hospitals" may include doctors, nurses, administrators, and allied health professionals employed at hospital sites.

Kew Junction catchment: The 1.5 km radius catchment statistics are sourced from the City of Boroondara's Customer Profile page (boroondara.vic.gov.au), which uses ABS Census 2021 TableBuilder Pro. The catchment is approximate and includes parts of adjacent suburbs.

Work from home: The 40.1% WFH figure is derived from the ABS Census Method of Travel to Work (MTWP) variable on Census night (10 August 2021). Census night fell during the COVID-19 Delta lockdown in Victoria. The WFH rate in 2021 was therefore likely elevated above the long-term structural rate; however, post-pandemic hybrid work patterns have been demonstrated in subsequent ABS Labour Mobility and Labour Force data to have permanently shifted above pre-2020 levels nationally.

Exclusions: This report does not use any data from commercial providers including CoreLogic, REA Group, PropTrack, Domain, NIEIR/Economy.id (commercial model outputs), SQM Research, Pricefinder, or similar. All commercial property price statistics, rental yield data, and commercial rent benchmarks are excluded. The Gross Regional Product figure of $14.74 billion is sourced from the City of Boroondara's published economic profile (boroondara.vic.gov.au), which is funded by and attributed to the council, and is cited as a council-published statistic rather than as an independently modelled figure.

Disclaimer

This report is produced for general information and business planning purposes only. It does not constitute financial, investment, legal, planning, valuation, or commercial advice. All data is drawn from publicly available government sources and is current as at the dates noted. Readers should verify all planning controls, zoning, and overlay status against the current Boroondara Planning Scheme via VicPlan (planning.vic.gov.au/vicplan) before making any investment or development decision. The report does not account for site-specific factors, market conditions, or commercial feasibility. Independent professional advice should be obtained before acting on any information contained in this report.

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Business Investment Report - LGA Analysis
Mitchell Shire
Business Investment &
Opportunity Report
Mitchell Shire LGA · Victoria · June 2025
Report type
LGA Investment Analysis
Geography
LGA - Mitchell Shire (LGA 24850)
Data currency
ABS Census 2021 · VIF 2023
Prepared
June 2025 - Government sources only
01Executive Summary
2021 Population
50,268
ABS Census 2021
Projected 2031
72,400
VIF 2023 medium series
Median HH Income
$1,456/wk
VIC: $1,759/wk
Area
2,864 km²
Hume Freeway corridor
Mitchell Shire occupies a structurally significant position in Victoria's growth geography. The LGA sits on the Hume Freeway corridor between Melbourne's northern urban fringe and the Southern Tablelands. Population grew 14.3% between 2016 and 2021. VIF 2023 projects growth to approximately 72,400 residents by 2031. That growth is spatially uneven: the Wallan SA2 absorbs the bulk of greenfield residential development, while Seymour functions as an established northern service centre. The investment case is built on population volume and growth rate rather than demographic affluence.
Investment Verdict: B+ — Growth-Driven, Underserviced

Rapid population growth in the southern corridor creates genuine demand gaps in daily-needs retail, childcare and health services. Infrastructure and income constraints apply in the rural north. Investors who understand the demographic profile will find first-mover advantage in several service categories. Timing matters: greenfield supply pipelines will tighten in the next two to four years.

ABS Census 2021 — G01, G02VIF 2023 (DEECA) — medium series LGA projectionsABS ERP 2023
02Demographic Profile
Median Age
37
VIC: 38
Bachelor+ Quals
16.2%
VIC: 29.5%
Owner-Occupied
71.4%
VIC: 68.2%
Unemployment
5.8%
VIC: 5.2%

Mitchell's resident profile reflects its dual character as a peri-urban growth corridor and an agricultural hinterland. The dominant demographic in the Wallan SA2 is young families: median age 33, high rates of couple families with children, household incomes above the Victorian median. The northern SA2s skew older, with lower incomes and a higher proportion of semi-retired residents.

Household income comparison
Wallan SA2
$1,872
Victoria
$1,759
Mitchell LGA
$1,456
Seymour SA2
$1,128
ABS Census 2021 — G02 Median weekly household incomeABS Census 2021 — G46 QualificationsABS Census 2021 — G32 Tenure type
03Economic Base & Employment
Industry specialisation — Location Quotient
Agriculture, Forestry & Fishing
High
Construction
Growth
Manufacturing
Stable
Health & Social Assistance
Growing
Retail Trade
Under
Professional Services
Low

A significant volume of employed residents commute to the City of Hume, Whittlesea and the Melbourne CBD, constraining local spending during working hours. This creates a demand signal for morning and evening convenience retail and food service catering to the commuter pattern rather than a professional lunch trade.

ABS Census 2021 — G51 Industry of Employment (INDP)ABS Census 2021 — G57 Method of Travel to WorkABS Labour Force Survey March 2025
04SWOT Analysis — LGA Level
STRENGTHS
  • Fastest-growing peri-urban LGA on the Hume Corridor — 14.3% growth 2016-2021 (ABS)
  • Hume Freeway and Melbourne-Sydney rail line provide exceptional freight and commuter connectivity
  • High owner-occupancy (71.4%) creates stable resident expenditure base
  • Lower land values relative to metropolitan LGAs support industrial and large-format retail development
WEAKNESSES
  • Median household income 17.2% below state average, constraining discretionary spend
  • Bachelor-degree attainment (16.2%) is less than half the Victorian rate
  • Spatial dispersal across four large SA2s dilutes retail catchment density
  • Sewerage and water infrastructure gaps constrain development staging in Wallan
OPPORTUNITIES
  • Greenfield pipeline in Wallan creates first-mover window in childcare, allied health, QSR (2025-2028)
  • Hume Freeway interchanges at Broadford/Kilmore suit fuel and drive-through food formats
  • Agri-tourism and farm-gate retail under-exploited relative to Macedon Ranges benchmark
  • Wallan Town Centre Structure Plan presents a structured investment opportunity
THREATS
  • Competition from City of Hume and Whittlesea large-format retail draws spending south
  • Infrastructure delivery lag in new estates risks developer exposure in the Beveridge growth front
  • Agricultural sector vulnerability to drought and commodity price cycles in the rural north
  • State planning scheme amendments may affect rural residential rezoning pipeline
ABS Census 2021 — G01, G02, G32, G46VIF 2023 — DEECA population projectionsMitchell Shire Council — Municipal Strategic Statement
05Investment Opportunities
SectorRatingRationaleLocation
Childcare & Early EducationStrongFamily formation rate in Wallan among the highest in regional VIC. 38% of families are couples with children under 15.Wallan SA2
Fuel & Convenience RetailStrongHigh vehicle dependence, long commute distances, two highway interchanges. Existing fuel infrastructure aged.Kilmore-Broadford SA2
Allied HealthStrongBelow-average allied health practitioner ratios across all SA2s. Ageing profile in Seymour, paediatric demand in Wallan.LGA-wide
QSR & Drive-Through FoodStrongNo drive-through format in Broadford or Kilmore. Only one major QSR operator in Wallan.Wallan, Kilmore-Broadford
Agri-TourismModerateProximity to Melbourne and existing agricultural activity supports farm-gate retail and rural event venues.Seymour Surrounds SA2
Construction TradesStrongSustained greenfield residential delivery. No major trade hardware outlet in Wallan.Wallan SA2
Logistics & Cold ChainEmergingHume Freeway, Melbourne-Sydney rail, agricultural produce base. Industrial land well below City of Hume pricing.Kilmore-Broadford SA2
ABS Census 2021 — G28 Family compositionABS Census 2021 — G51 Industry of EmploymentMitchell Shire Council — Wallan Town Centre Structure PlanABS Building Approvals 8731.0 March 2025
06Planning & Development Context
ACTIVEWallan Town Centre Structure PlanGo
Mitchell Shire Council's structure plan for the Wallan activity precinct designates commercial, mixed-use and community facility zones. Provides the clearest pathway for purpose-built retail and health tenancy development in the LGA's primary growth node.
ACTIVEBeveridge North East PSPGo
Metropolitan Planning Authority Precinct Structure Plan governing staged residential release and associated community infrastructure obligations. Significant lot yield anticipated through 2030.
WATCHSeymour Revitalisation StrategyWatch
Council has flagged intent to refresh the Seymour town centre strategy, incorporating aged care precinct development and commercial reactivation. No formal planning amendment in train as at 2025.
CONTEXTHomes Victoria Regional Housing StatementContext
Mitchell Shire is referenced in the state government's regional housing supply strategy, with targets for increased density in Seymour and Kilmore town centres likely to underpin medium-density rezoning in the next planning cycle.
Mitchell Planning Scheme — DELWP Planning OnlineMPA — Beveridge North East PSP (2020)Homes Victoria — Regional Housing Statement 2024DTP — Plan for Victoria 2025
07LGA Boundary & SA2 Distribution
Kilmore - BroadfordSeymourSeymour SurroundsWallanMITCHELL SHIREABS ASGS 2021 · LGA 24850 · 4 SA2sN
Figure 1: Mitchell Shire LGA boundary (teal outline) with SA2 fills. Wallan (green), Kilmore-Broadford (amber), Seymour (blue), Seymour Surrounds (grey). Source: ABS ASGS 2021 digital boundary files via absmapsdata (wfmackey/absmapsdata GitHub, R package mirror of official ABS boundaries). LGA code 24850. Projection: equirectangular, lat-corrected.
ABS ASGS Edition 3 (2021) — SA2 digital boundariesABS ASGS Edition 3 (2021) — LGA digital boundariesabsmapsdata R package (wfmackey) — simplified ASGS GeoJSON
08Small Area Analysis — SA2 Profiles

Mitchell Shire contains four SA2 geographies under ABS ASGS 2021: Wallan, Kilmore - Broadford, Seymour, and Seymour Surrounds. Each has a distinct economic character and investment risk-return profile.

Growth Corridor
Wallan
SA2 209041224 · Southern Mitchell · incl. Wallan, Beveridge, Wandong, Heathcote Junction
ABS Census 2021 population
17,787
Median Age
33
Young families
HH Income
$1,872/wk
Above VIC median
Couples w/ Children
38%
Of families
Mortgaged
55%
Of dwellings
Highest-priority SA2 in Mitchell. Population volume, income and growth rate all support investment in daily-needs retail, childcare, allied health and trade services. Act before the supply pipeline consolidates. Council is engaged and the Wallan Town Centre Structure Plan reduces sovereign risk.
ABS Census 2021 — G01, G02, G28, G32 (SA2 209041224)VIF 2023 — SA2 population projections
Established Service Towns
Kilmore - Broadford
SA2 204011056 · Central Mitchell · incl. Kilmore, Broadford, Pyalong fringe
ABS Census 2021 population
14,532
Median Age
40
HH Income
$1,498/wk
Owner-Occ.
73%
High stability
Heritage Overlay
Yes
Kilmore main street
Steady, lower-risk entry for health, professional services and hospitality. Freeway interchange formats at Broadford are the standout opportunity. No drive-through food format currently exists in either town. Less growth upside than Wallan but an established, stable catchment.
ABS Census 2021 — G01, G02, G32 (SA2 204011056)
Regional Centre
Seymour
SA2 204011059 · Northern Mitchell · Puckapunyal Army Base adjacent
ABS Census 2021 population
6,327
Median Age
45
Oldest SA2
HH Income
$1,128/wk
Lowest in LGA
Rentals
36%
Highest in LGA
Defence Adjacent
Yes
Puckapunyal
Social infrastructure and aged care are the defensible plays. Discretionary retail and hospitality must be stress-tested against a median household income of $1,128/week, not state averages. Council revitalisation intent is genuine but requires state funding confirmation.
ABS Census 2021 — G01, G02, G32 (SA2 204011059)
Rural Hinterland
Seymour Surrounds
SA2 204011060 · Rural balance · incl. Pyalong, Tallarook, Tooborac, Highlands
ABS Census 2021 population (est.)
~11,620
Median Age
46
Primary Use
Agriculture
+ lifestyle acreage
Size
Largest
SA2 by area in LGA
Growth
Flat
Dispersed population
Niche plays only: agri-tourism, farm-gate retail, rural events, carbon markets. Population density too low for conventional bricks-and-mortar retail without a tourism draw. Best accessed via asset purchase rather than leasehold commercial models. Patient capital territory.
ABS Census 2021 — G01, G02 (SA2 204011060)
09Investor & Operator Signals
Act Now
Childcare in Wallan. 38% couples with children under 15 and current provision gaps make this the highest-confidence opportunity in the LGA. Secure locations before 2027.
Act Now
Fuel & QSR at Broadford and Kilmore interchanges. No drive-through food format exists in either town. Catchment extends beyond local residents to highway travellers.
Act Now
Allied health across Seymour, Kilmore and Wallan. Practitioner ratios below comparable Victorian LGAs in physiotherapy, dental and GP.
Timing
Beveridge retail. Catchment is real but early. Infrastructure timing risk on Donnybrook Road. Position now; operate from 2027 onwards.
Avoid
Premium retail and professional services outside Kilmore. Bachelor-degree attainment is less than half the Victorian average. The demand base for premium food, boutique fitness and similar formats is not present at scale.
ABS Census 2021 — G28, G46, G51 (all SA2 level)ABS Building Approvals 8731.0 March 2025DTP — Beveridge North East PSP
10Data Sources & Methodology
SourceDataset / TableCurrencyUsage
ABS Census 2021G01, G02 — Selected person and household characteristics10 Aug 2021Population, age, income, household composition (Sections 01, 02, 08)
ABS Census 2021G28 — Family composition10 Aug 2021Couple families with children, family formation rates (Section 05, 08)
ABS Census 2021G32 — Tenure type and landlord type10 Aug 2021Owner-occupied, rental share, social housing (Sections 02, 08)
ABS Census 2021G46 — Non-school qualification level of education10 Aug 2021Bachelor+ attainment rate (Sections 02, 09)
ABS Census 2021G51 — Industry of employment (INDP)10 Aug 2021Employment structure, location quotients (Section 03)
ABS Census 2021G57 — Method of travel to work (MTWP)10 Aug 2021Commuter patterns, vehicle dependence (Section 03)
VIF 2023 (DEECA)LGA and SA2 population projections — medium series2023 releasePopulation forecasts to 2031 (Sections 01, 08)
ABS Building Approvals8731.0 — Building Approvals AustraliaMarch 2025Residential development pipeline (Section 05)
ABS ASGS 2021SA2 and LGA digital boundary files (Edition 3)July 2021Map boundaries, SA2 identification (Section 07)
ABS ERP3218.0 — Regional Population GrowthJune 2023Intercensal population estimates (Section 01)
Mitchell Shire CouncilWallan Town Centre Structure PlanAdopted 2022Planning context, commercial zoning (Section 06)
MPA / VPABeveridge North East PSPApproved 2020Growth area planning controls (Section 06)
DTP VictoriaPlan for Victoria 2025Feb 2025State planning framework context (Section 06)
Homes VictoriaRegional Housing Statements2024Housing supply targets for Mitchell (Section 06)
ABS Labour Force6291.0 — Labour Force, Australia, DetailedMarch 2025Unemployment rate verification (Section 02)

Methodology: All data is sourced from publicly available Australian government datasets licensed for commercial reuse. No proprietary or commercial data sources are used. ABS Census income data is collected in ranges; medians are estimated using the standard interval estimation method. Population projections use VIF 2023 medium series. SA2-level analysis uses ABS ASGS 2021 Edition 3 concordances. Location quotients are calculated as the ratio of local industry employment share to the Victorian state share.

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Council Performance Answer Pack - Executive Briefing
What Government Data Reveals
About Boroondara's Performance
Three signals not prominent in Council's own reporting - sourced from CSS, PPARS, LGPRF and VAGO
Council
City of Boroondara
Geography
LGA - Inner East Melbourne
Data period
FY2022 - FY2025
Prepared
May 2026
00Executive Summary - Three Signals from Government Data
Purpose of this brief. This report draws on four government data sources - the Victorian Community Satisfaction Survey (CSS), Planning Permit Activity Reporting System (PPARS), Local Government Performance Reporting Framework (LGPRF) and Victorian Auditor-General's Office (VAGO) - to surface three performance signals that do not feature prominently in Boroondara's own reporting. Each signal is benchmarked against metro peers, the Victorian state average and/or sector comparators where available.
Signal 1 - Community Satisfaction Eroding
Overall CSS score has fallen from 71 (2022) to 67 (2025). Three infrastructure and sustainability sub-scores dropped 4-6 points in one year alone. Boroondara remains above average, but the gap to metro peers is narrowing.
Signal 2 - Planning System Slower Than Peers
PPARS data shows Boroondara averages around 150 days per decision - more than double the 60-day statutory standard and 63 days slower than Glen Eira. Only 53% of permits are decided within 60 days. Heritage overlay is a factor, but does not fully explain the gap.
Signal 3 - Headline Surpluses Mask Structural Constraints
The FY2023-24 surplus of $39.15M included material asset sale proceeds. The adjusted underlying result was $24.26M. Rates concentration sits at 75% and grant income is structurally declining relative to service costs.
SignalSourceBoroondaraPeer / benchmarkDirection
Overall community satisfaction (2025)CSS / JWS Research67Metro avg 62, State avg 56Declining trend
Sealed roads satisfaction (2025 vs 2024)CSS / JWS Research-6 pts year-on-yearLargest single category dropSignificant drop
Planning permits decided within 60 daysPPARS / DTP~53%Glen Eira 82%, Monash 71%Below benchmark
Average days to planning decisionPPARS / DTP~150 daysGlen Eira 87 days, Vic avg 155 daysSlowest in peer group
Headline operating surplus (FY2023-24)Boroondara Annual Report$39.15MAdj. underlying $24.26MPositive but inflated
Rates concentration (FY2024-25)Boroondara Annual Report / LGPRF75.3%Rate-capped at 2.75%Structurally dependent
01Signal 1 - Community Satisfaction: Eroding from a High Base
What the data shows. The Victorian Government's annual Community Satisfaction Survey (CSS), coordinated by the Department of Government Services and conducted by JWS Research, is the primary independent measure of community perception across Victorian councils. Boroondara's overall score has declined from 71 in 2022 to 67 in 2025 - a 4-point fall over three years. Boroondara continues to outperform both metro (62) and state-wide (56) averages, but the direction of travel in three service areas is a material concern that Council's own communications frame conservatively.
Overall CSS score (2025)
67
Down from 71 in 2022 (-4 pts over 3 years)
Metro average (2025)
62
Boroondara +5 pts above (was +6 in 2022)
State-wide average (2025)
56
Boroondara +11 pts above
Sealed roads score drop
-6 pts
2024 to 2025 - largest single drop reported
Overall performance trend (CSS index score)
2022
71
2023
69
2024
69
2025
67
Source: CSS 2022-2025, LGV / JWS Research, Dept of Government Services. Index scale 0-100. 500 Boroondara respondents per year.
2025 overall satisfaction benchmarking
Boroondara
67
Metro average
62
State average
56
Source: CSS 2025 State-wide Report, LGV / JWS Research. Metro: 62 councils; state: 62 participating councils. Boroondara n=500.
Sub-score movements 2025 - infrastructure and sustainability focus areas
Service area2024 approx.2025 approx.Changevs metroAssessment
Sealed local roads~67~61-6 ptsAbove metro avgLargest reported drop
Environmental sustainability~68~63-5 ptsAbove metro avgSignificant
Condition of streets and footpaths~66~62-4 ptsAbove metro avgModerate
Appearance of public areas7676FlatSignificantly above metroHolding
Consultation and engagement--Minor declineSignificantly above metroSector-wide pattern
Source: CSS 2025, Boroondara City Council community satisfaction survey page (boroondara.vic.gov.au, accessed 2026). Sub-scores for 2025 derived from stated year-on-year point changes. 2024 base scores estimated from reported deltas; exact values are contained in council-specific CSS reports not publicly published in full.
What this means for council management

A 4-point decline over three years from a high base is not a crisis - Boroondara still leads the sector. But the direction is consistent, and the sub-score declines are concentrated in areas with direct management implications. Roads and footpaths are visible daily. Environmental sustainability perceptions reflect both operational delivery and climate communications effectiveness.

Council's own framing of "performance steady amid sector-wide decline" is accurate but elides the internal trend. The more useful management question is not "are we better than average?" but "are we improving or declining in which areas, and why?" Three material sub-scores each declining 4-6 points in a single year while appearing in a Council-published headline of "steady performance" is a communications choice, not a performance analysis.

Council has cited confusion over state vs local road responsibilities and extreme weather as contributing factors to road perception scores. These are legitimate contextual factors, but they do not explain the sustainability score decline or the multi-year overall trend.

Key implication: At the current rate of decline (-1 to -1.5 pts/year overall), Boroondara's advantage over the metro average narrows to approximately 1 point by 2028-29. The three infrastructure sub-scores each declined faster than the overall score in 2025, suggesting these areas need targeted management focus.
02Signal 2 - Planning System: Slow Against Statutory Benchmark and Metro Peers
What the data shows. The Department of Transport and Planning's Planning Permit Activity Reporting System (PPARS) records permit activity, decision times and outcomes for all Victorian councils. The statutory benchmark under the Planning and Environment Act 1987 is 60 days from lodgement to decision. PPARS data shows Boroondara decides approximately 53% of permits within 60 days - compared with 82% for Glen Eira and 71% for Monash. Average decision time is approximately 150 days, well above the 60-day standard and 63 days slower than Glen Eira despite Glen Eira processing a higher volume of permits. The statewide average for all Victorian councils in 2024 was approximately 155 days for standard applications.
Statutory benchmark
60
Days - Planning and Environment Act 1987
Boroondara avg days
~150
2.5x the statutory standard
Within 60 days
53%
Share meeting the statutory benchmark
Permits issued (annual)
1,079
62 included change of land use; 285 lots created
Peer comparison - metropolitan councils (PPARS data, Q4 FY2021-22)
CouncilAvg days to decision% within 60 daysPermits assessedRefusal rateSpeed ranking
Glen Eira87 days82%3041.3%Fastest - highest volume
Monash112 days71%309-Second fastest
Knox117 days51%217-Mid-tier
Stonnington138 days51%2741.8%Slow - high volume
Boroondara~150 days53%202 assessed3.6%Slowest - lowest volume
Victoria (all councils, 2024)~155 days---State average
Source: PPARS (DTP), annual report generated 02-08-2022 (Q4 FY2021-22). Victoria-wide 2024 average: Victorian Smart Planning / planning-permit.com.au, citing DTP PPARS, July 2024. Heritage site timing: PPARS industry analysis, SQM Architects, February 2026. Note: PPARS data is point-in-time; more recent council-specific data available at reporting.ppars.planning.vic.gov.au.
Average days to decision - peer ranking
60-day target
60d
Glen Eira
87d
Monash
112d
Knox
117d
Stonnington
138d
Boroondara
~150d
% of permits decided within 60-day statutory period
Glen Eira
82%
Monash
71%
Knox
51%
Stonnington
51%
Boroondara
53%
Structural context and management implications

Boroondara has one of the highest concentrations of Heritage Overlay (HO) affected residential land in metropolitan Melbourne. Camberwell, Hawthorn East, Kew and Balwyn contain extensive HO precincts where permits are required regardless of Clause 55 compliance. Heritage assessment adds referral time, extended advertising and maintained third-party VCAT appeal rights. Industry analysis indicates HO-affected sites at Boroondara are taking 160-300+ days. This is a genuine structural factor.

However, Glen Eira processes 304 permits in 87 days - 50% more applications at 63 days faster than Boroondara. Councils with complex overlay environments consistently achieve faster processing through pre-lodgement triage, staged assessment pathways and resourcing adjustments. The 3.6% refusal rate - highest in the peer group - also suggests that pre-lodgement guidance is not effectively filtering non-compliant applications before they enter the formal queue, increasing officer workload without increasing output.

This matters most now because Boroondara is directly in scope for Victoria's activity centre housing reform program, which will generate substantially higher permit volumes from infill and medium-density applications over the next five years.

Key implication: A planning system at 53% statutory compliance and ~150 days average is already under structural pressure. The state housing reform program will increase permit volumes materially. Without workflow reform, the time-to-decision metric is likely to worsen, adding holding costs, uncertainty and political friction for both applicants and Council.
03Signal 3 - Financial Structure: Headline Surpluses Obscure Structural Constraints
What the data shows. Boroondara's headline operating surpluses are real, but the LGPRF-defined adjusted underlying result - which strips out non-recurring capital grants, asset disposals and developer contributions - tells a more measured story. In FY2023-24, the headline surplus of $39.15M included the sale of Serpells Lane and divestment of the Boroondara Tennis Centre to the State Government. The adjusted underlying result was $24.26M. In FY2024-25, the $30.60M headline included $6.16M in early-received Federal Assistance Grants. Rates concentration sits at approximately 75% of adjusted underlying revenue - structural rate-capping means this dependency cannot easily be reduced. Grant income is trending structurally downward relative to service costs.
Headline surplus FY2023-24
$39.15M
Includes Serpells Lane sale, Tennis Centre divestment
Adjusted underlying FY2023-24
$24.26M
After removing non-recurring items
Rates concentration FY2024-25
75.3%
Rate revenue as % of adj. underlying revenue
Rate cap FY2024-25
2.75%
vs waste charges +9.4%, construction cost inflation
Adjusted underlying result vs headline surplus - three-year view
YearHeadline surplusAdjusted underlying resultKey non-recurring itemsRates concentrationWorking capital
FY2022-23$24.24M$8.90MInvestment returns uplift, capital grants, fair value adjustment (investment property accounting change)~77%241%
FY2023-24$39.15M$24.26MSerpells Lane sale, Boroondara Tennis Centre divestment (North East Link), investment returns, open space contributions75.36%289%
FY2024-25$30.60MNot separately disclosedEarly receipt of 2025-26 Federal Assistance Grants ($6.16M operating grants above budget)75.31%332%
Source: City of Boroondara Annual Reports 2022-23, 2023-24, 2024-25. LGPRF indicator definitions per LGV Performance Reporting Framework Indicator Guide 2024-25. Adjusted underlying result: operating result less non-recurring grants, monetary contributions and non-monetary asset contributions.
LGPRF financial sustainability indicators (FY2024-25)
Working capital (332%)Satisfactory (above 100%)
Asset renewal ratio (125%)Above target (above 100%)
Loans ratio (5.21%)Low (target below 20%)
Rates concentration (75.3%)Structurally elevated
Source: Boroondara Annual Report 2024-25. LGPRF indicators as defined in LGV Performance Reporting Framework Indicator Guide 2024-25.
Grant income structural context
Operating grants are in structural decline relative to service costs. In FY2024-25, operating grants exceeded budget by $6.16M due to early receipt of Federal Assistance Grants - a timing benefit, not a structural improvement. In FY2023-24, 100% of that year's Federal Assistance Grant allocation ($5.35M) was paid in advance in FY2022-23, creating a $5.35M headwind in FY2023-24. These timing effects make year-on-year comparison of the headline surplus unreliable without adjustment. The Victorian Parliament's November 2024 inquiry into local government funding made 47 findings and 48 recommendations on cost shifting, revenue adequacy and structural reform. VAGO confirmed 48 of 79 Victorian councils submitted draft financials late for the FY2023-24 audit - reflecting sector-wide resourcing pressure. Boroondara submitted on time.
Source: Boroondara Annual Reports 2023-24, 2024-25; VAGO Annual Report 2024-25 (48/79 late council submissions); Victorian Parliament inquiry into LG funding and services, November 2024.
What the adjusted underlying result actually reveals

The LGPRF's adjusted underlying result is specifically designed to strip out noise from asset sales, capital grants and developer contributions that can inflate headline surpluses in any given year. In FY2023-24, the difference between the headline ($39.15M) and the adjusted underlying ($24.26M) was $14.89M - almost entirely explained by two one-off asset transactions. A council that generates consistent adjusted underlying surpluses is genuinely sustainable. A council that reports large headline surpluses driven by asset disposals is not in the same position.

Boroondara's adjusted underlying results are positive, which is sound. The structural concern is revenue. A rates concentration of ~75% means Council's operating revenue is almost entirely dependent on state government rate cap settings. At 2.75% cap against waste charges growing at 9.4% and ongoing construction cost inflation, the scissors effect is real and worsening. This is not a Boroondara-specific problem - it is a Victorian local government structural issue - but it has direct implications for what Boroondara can fund at current service levels over the next 3-5 years.

Key implication: All LGPRF financial sustainability indicators are satisfactory and Boroondara is well-managed. The concern is the headline narrative overstates flexibility and masks the structural revenue constraint. Explicit adjusted underlying reporting - separated clearly from headline surpluses - would give councillors, community and debt markets a more accurate picture.
04Synthesis - Implications and Management Considerations
Boroondara performs well by most public metrics. It leads the Victorian sector on community satisfaction, maintains a sound balance sheet, and manages a genuinely complex planning environment. This brief does not argue otherwise. Its purpose is to surface the three signals that government data reveals but that do not feature prominently in Council's own reporting, and to assess what those signals mean for management, councillors and informed stakeholders.
01Satisfaction trend needs multi-year internal targetsMedium priority
The 4-point decline over three years in overall CSS score - and the 4-6 point drops in roads, footpaths and sustainability in 2025 - should be tracked as leading indicators, not lagging anomalies. The gap to metro average is narrowing. Council's framing of outperforming the sector is accurate but understates the internal trend. A council that manages to the benchmark rather than its own trajectory risks being surprised when the gap closes.
Consider: Set internal CSS targets by sub-category and track against Boroondara's own prior-year result, not only against metro and state averages.
02Planning speed is a structural risk under housing reformHigh priority
Boroondara is in scope for Victoria's activity centre housing reform program, which will generate higher permit volumes from infill and medium-density applications. A system already at 53% statutory compliance and ~150 days average is poorly positioned to absorb this volume without material deterioration. Heritage complexity is real but Glen Eira demonstrates that high-volume, faster processing is achievable with different workflow design.
Consider: A workflow review benchmarking Boroondara's pre-lodgement, triage and referral practices against Glen Eira and Monash models, focused on reducing refusals and 60-day miss rates simultaneously.
03Revenue structure requires a clear long-horizon narrativeMedium priority
The rate cap at 2.75% against waste charges growing at 9.4% and construction cost inflation illustrates the structural squeeze. Federal Assistance Grant timing creates year-to-year variance that can mislead headline readers. The adjusted underlying result is the right metric for assessing sustainable capacity - and it should be presented clearly and consistently in Council's budget and annual report alongside the headline figure, with plain-language explanation of what drove the difference in each year. Boroondara is well-positioned to contribute to the Victorian Parliament's local government funding inquiry reform agenda - but only if its own financial narrative is precise about structural constraints vs one-off gains.
Consider: Require the annual budget and annual report to explicitly present and explain the adjusted underlying result vs headline surplus, including a breakdown of non-recurring items, as a standard reporting commitment.
Data sources and methodology
SourcePublisherUsed forLimitations and notes
Community Satisfaction Survey (CSS) 2022-2025LGV / JWS Research, Dept of Government ServicesOverall index scores; sub-scores for roads, footpaths, sustainability, public areas; metro and state benchmarksFull sub-score tables are in council-specific reports not published publicly. 2025 sub-scores derived from stated year-on-year changes published by Boroondara at boroondara.vic.gov.au. State-wide report available at localgovernment.vic.gov.au.
Planning Permit Activity Reporting System (PPARS)Dept of Transport and Planning (DTP)Permits issued, % within 60 days, average days to decision, refusal rates, peer council comparisonAnnual report cited: generated 02-08-2022 (Q4 FY2021-22). More recent data available at reporting.ppars.planning.vic.gov.au. Heritage-affected site timing from industry analysis (SQM Architects, Feb 2026, citing PPARS). 2024 statewide average from Victorian Smart Planning citing DTP, July 2024.
LGPRF Full Dataset 2019-2024 (Nov 2024 release)Local Government Victoria (LGV)Financial sustainability indicator framework and definitionsFinancial sustainability ratios sourced directly from Boroondara Annual Reports 2022-23, 2023-24, 2024-25, which incorporate LGPRF-defined calculations. LGPRF dataset at data.vic.gov.au.
Boroondara Annual Reports 2022-23, 2023-24, 2024-25City of BoroondaraHeadline surplus, adjusted underlying result, rates concentration, asset renewal ratio, working capital, loans ratio, grant income analysisPrimary source for financial data. FY2024-25 adjusted underlying result not separately stated in available public reporting at time of preparation. All reports at boroondara.vic.gov.au.
VAGO Annual Report 2024-25; Results of 2023-24 Audits: Local GovernmentVictorian Auditor-General's Office48/79 late submission context; sector financial management and IT control findingsVAGO audit opinions specific to Boroondara not referenced here; sector-level findings used for context only. Reports at audit.vic.gov.au.
Disclaimer. This brief is prepared by Place AU for decision-support purposes only. It is not legal, financial, planning or other professional advice. Data is sourced exclusively from publicly available government and government-funded sources. Some sub-scores are approximations derived from stated year-on-year point changes rather than absolute published values. PPARS peer data is sourced from a single reporting period (Q4 FY2021-22) and may not reflect current conditions. Place AU makes no warranty as to the completeness or currency of the data. Stakeholders should verify current figures directly from primary sources before acting on this brief.
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Development Alignment Brief — Moorabbin Activity Centre
Strategic Review · May 2026
01Site Controls & Local Planning Context
Amendment GC252, gazetted 11 April 2025, has fundamentally restructured the planning framework. The Activity Centre Zone (ACZ) core permits up to 12 storeys under Built Form Overlay Schedule 1 (BFO1) with a streamlined deemed-to-comply assessment pathway — compliant proposals cannot be refused. The 800m HCTZ walkable catchment carries 3–6 storey entitlement, and a new Residential Growth Zone (RGZ) has replaced former GRZ1 nine-metre height controls across Bentleigh East and Hampton East.
02Recent Signals from Permit Activity
Post-GC252, application volumes are rising sharply. Kingston Council's prior permissive attitude to 5–8 storey mixed-use is superseded — compliant ACZ applications must be approved. VCAT's role now shifts from discretionary arbitration to reviewing BFO1 standard compliance only. Ground-floor activation on South Road and Station Street remains a hard requirement, embedded in the BFO1 framework rather than Council discretion.
03Likely Issues & Evidence Gaps
  • BFO1 compliance assessment — must precede design and lodgement HIGH
  • Heritage impact assessment for HO-affected station precinct sites HIGH
  • Hydraulic assessment for LSIO land near Moorabbin Reserve MEDIUM
  • Infrastructure levy and affordable housing contribution allowances in feasibility MEDIUM
  • Active ground-floor frontage mandatory on South Rd and Station St HIGH
04Plain-English Alignment View
Bottom line: Moorabbin is one of the most permissive development environments in metropolitan Melbourne post-GC252. The 12-storey deemed-to-comply BFO1 pathway is live now — compliant proposals cannot be refused. Sites within 400m of Moorabbin Station with clean ACZ frontage, no Heritage Overlay on the primary facade, and no LSIO constraint are the highest-value opportunities in the current market. Commission a BFO1 compliance report before exchange.
Generating PDF brief...
Place AU logo
Development Alignment Brief
Moorabbin Activity Centre · City of Kingston · Victoria
Client / Project
Moorabbin MAC
Geography
Activity Centre - Kingston VIC
Prepared
May 2026
01
Site Controls & Local Planning Context
The planning framework for Moorabbin was fundamentally restructured by Amendment GC252 (April 2025). The Activity Centre Zone (ACZ) core permits up to 12 storeys under Built Form Overlay Schedule 1 (BFO1) with a streamlined deemed-to-comply assessment pathway. The 800m HCTZ walkable catchment carries 3-6 storey entitlement. An RGZ transitional ring has replaced former GRZ1 controls across Bentleigh East and Hampton East.
02
Recent Signals from Permit Activity
Post-GC252, the deemed-to-comply BFO1 pathway means compliant applications in the ACZ core cannot be refused. Application volumes are rising materially. Kingston Council's prior permissive attitude to 5-8 storey mixed-use in the C1Z core is now superseded by a statutory framework requiring approval.
03
Likely Issues & Evidence Gaps
  • BFO1 compliance assessment required before lodgement · High
  • Heritage impact assessment for HO-affected station precinct sites · High
  • Hydraulic assessment for LSIO-affected sites near Moorabbin Reserve · Medium
  • Active ground-floor frontage mandatory on South Rd and Station St · High
Bottom line: Moorabbin is one of the most permissive development environments in Melbourne post-GC252. The 12-storey deemed-to-comply pathway is live now. Move quickly.
✓ Brief ready · 6-page PDF · Download complete
Place AU logoPLACE AU
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Four focused products. Any geography. Decision-ready briefs delivered in minutes.
Business Investment Report
Council Performance Brief
Development Alignment Brief
Housing Needs Assessment
placeau.com
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Now available
Planning
intelligence.
On demand.
Turn planning, performance and development data into short, decision-ready briefs. Four focused products. Any geography.
Get started →
Option 1
Business Investment Report
  • Demographic profile
  • Income & workforce
  • SWOT & opportunity ranking
Option 2
Council Performance Brief
  • Benchmarked indicators
  • Trend analysis
  • Management implications
Option 3
Development Alignment Brief
  • Site controls & context
  • Permit activity signals
  • Plain-English alignment view
Option 4
Housing Needs Assessment
  • Demand & supply gap
  • Rental affordability
  • Housing target context
placeau.com/generate
Generate a brief
Choose a product, select your geography, add context.
1 – Choose product
Option 1
Business Investment Report
Suburb-level brief for investors and operators.
Option 2
Council Performance Brief
Executive snapshot benchmarked against peers.
Option 3
Development Alignment Brief
Site-focused brief for developers and consultants.
Option 4
Housing Needs Assessment
Housing demand, supply gaps, affordability.
2 – Select geography
Suburb
LGA
SA2
Activity Centre
Search activity centre...
Client or project name
Purpose of brief...
Generate brief
Generating your brief...
Fetching planning and zoning data
Identifying planning controls and overlays
Analysing recent permit activity and VCAT signals
Applying strategic planning framework (GC252, VPA 2025)
Drafting Development Alignment Brief
Composing executive summary and recommendations
Place AU logo
Development Alignment Brief — Moorabbin Activity Centre
Strategic Review · May 2026
01Site Controls & Local Planning Context
Amendment GC252, gazetted 11 April 2025, has fundamentally restructured the planning framework. The Activity Centre Zone (ACZ) core permits up to 12 storeys under Built Form Overlay Schedule 1 (BFO1) with a streamlined deemed-to-comply assessment pathway — compliant proposals cannot be refused. The 800m HCTZ walkable catchment carries 3–6 storey entitlement, and a new Residential Growth Zone (RGZ) has replaced former GRZ1 nine-metre height controls across Bentleigh East and Hampton East.
02Recent Signals from Permit Activity
Post-GC252, application volumes are rising sharply. Kingston Council's prior permissive attitude to 5–8 storey mixed-use is superseded — compliant ACZ applications must be approved. VCAT's role now shifts from discretionary arbitration to reviewing BFO1 standard compliance only. Ground-floor activation on South Road and Station Street remains a hard requirement, embedded in the BFO1 framework rather than Council discretion.
03Likely Issues & Evidence Gaps
  • BFO1 compliance assessment — must precede design and lodgement HIGH
  • Heritage impact assessment for HO-affected station precinct sites HIGH
  • Hydraulic assessment for LSIO land near Moorabbin Reserve MEDIUM
  • Infrastructure levy and affordable housing contribution allowances in feasibility MEDIUM
  • Active ground-floor frontage mandatory on South Rd and Station St HIGH
04Plain-English Alignment View
Bottom line: Moorabbin is one of the most permissive development environments in metropolitan Melbourne post-GC252. The 12-storey deemed-to-comply BFO1 pathway is live now — compliant proposals cannot be refused. Sites within 400m of Moorabbin Station with clean ACZ frontage, no Heritage Overlay on the primary facade, and no LSIO constraint are the highest-value opportunities in the current market. Commission a BFO1 compliance report before exchange.
Generating PDF brief...
Place AU logo
Development Alignment Brief
Moorabbin Activity Centre · City of Kingston · Victoria
Client / Project
Moorabbin MAC
Geography
Activity Centre - Kingston VIC
Prepared
May 2026
01
Site Controls & Local Planning Context
The planning framework for Moorabbin was fundamentally restructured by Amendment GC252 (April 2025). The Activity Centre Zone (ACZ) core permits up to 12 storeys under Built Form Overlay Schedule 1 (BFO1) with a streamlined deemed-to-comply assessment pathway. The 800m HCTZ walkable catchment carries 3-6 storey entitlement. An RGZ transitional ring has replaced former GRZ1 controls across Bentleigh East and Hampton East.
02
Recent Signals from Permit Activity
Post-GC252, the deemed-to-comply BFO1 pathway means compliant applications in the ACZ core cannot be refused. Application volumes are rising materially. Kingston Council's prior permissive attitude to 5-8 storey mixed-use in the C1Z core is now superseded by a statutory framework requiring approval.
03
Likely Issues & Evidence Gaps
  • BFO1 compliance assessment required before lodgement · High
  • Heritage impact assessment for HO-affected station precinct sites · High
  • Hydraulic assessment for LSIO-affected sites near Moorabbin Reserve · Medium
  • Active ground-floor frontage mandatory on South Rd and Station St · High
Bottom line: Moorabbin is one of the most permissive development environments in Melbourne post-GC252. The 12-storey deemed-to-comply pathway is live now. Move quickly.
✓ Brief ready · 6-page PDF · Download complete
Place AU logoPLACE AU
Answers.
Not dashboards.
Four focused products. Any geography. Decision-ready briefs delivered in minutes.
Business Investment Report
Council Performance Brief
Development Alignment Brief
Housing Needs Assessment
placeau.com